Rough Cut Analysis

In the rough cut of our music video "Ex's and Oh's" we uploaded this to Youtube because we thought we could gather information from a wide genric audience because we have been addressing everything at our target audience. Although this version wasn't finished it allowed for us to see if what people liked and disliked about our music video so far and the responses we got allowed for us to go on and create a video that people would like as it was based on their ideas. In the opening to the music video we have a birdseye view of our main protagonist, having this shot it allowed for the audience to feel superior to our character, but we challenged this by having her looking up at the camera as to say she was watching them. However she is seen on her own and this is the start of how people can understand that she is alone and highlights our theme on loneliness and isolation. The opening is a variety of our different locations and this is to allow the audience to understand the surrounding that our artist is in. We have the artist looking into the mirror for the first piece of lip syncing and I believe that this has shown that she is coaching herself into thinking that she is alone, it shows her reassuring herself. By using the mirror shot and the mid shot that follows this enables the audience to know who the artist is, and makes the audience feel as if they know the artist personally. We followed Goodwin's theory of having visuals and lyrics matching up so on the line "in the UK" we had a shot of the United Kingdom flag, this permits the audience to be able to understand what the song is about by having are visuals and lyrics being the same. By using advance editing we chose to have on-beat editing to the "one, two, three" of three phones with male names on the caller ID this was to again add to Goodwin's theory and show how she has past "lovers" after her. The rest of this rough cut isn't in sync but they have shown the audience a possibility of clips that we could use in the rest of the music video.

Feedback from Shan3009

From this feedback as you can see people liked our onbeat editing, therefore we decided to keep this as it would emphasise us listening to our audience but the onbeat editing is quite engaging and would work in all parts of the "one, two, three". The style of shots were brought up and how they liked them so we want to incorporate the shot we have used into the rest of the music video and this would then allow for our music video to be highly engaging. However they did say they want to see some moving shots and this is what we aim to use in our next studio by using a dolley tripod whiles filming. The last comment talks about how we need to improve our lip syncing so we know that we will focus on this a lot when editing our clips again. Overall the feedback we have received has given us the chance to know what we can improve on and how we can do this through our lip syncing and changing particular shots we have.