Digipak Analysis

In my digipak I believe it has supported my music video as I have included shots that are similar within my current music video. From using inspiration from existing digipaks I have been able to create one that I believe look both professional and relates to the them of our video. Using the high quality camera, a Canon 700D we were able to focus on specific feature of her which highlights her different emotions. By using this high quality camera we were able to adjust the shutter speed to a low one of 0.25 and make the trail effect on the image shown in the last image, this adds the sense of disorientation and showing that she has multiple personalities but this was a clear reflection of the strobe lighting effect we have in our music video. As in the music video we say she has a variety of different emotions we have made this clear as in each image on the digipak she doesn't have the same facial expression, doing this has encouraged this idea of her not being the same throughout. By using Adobe Photoshop, we have used the magic wand tool to cut away any part of the image that we didn't like, for instance in the top left hand corner we cut away the majority of the photo to have a close up image as its the only one showing her being happy.

The colours were important to us as we needed it to be able to relate to the video and although we do not shot in black and white these colours connote loneliness and isolation the main theme to our music video and we believe our audience will be able to link these together. Most of the images our close-ups and long shots as these are used to give the brand to the artist but also to highlight the artist's identity. We chose to include the lyric sheet in our digipak as the audience/fans can sing-a-long with the singer and enjoy performing the song like she does. Lastly we have added our record label and barcode to make it look directly like an existing digipak.