Magazine Advert analysis

Relating this to our digipak we wanted to have an image that could be identifiable with both our digipak and music video therefore we used another image we took from our studio day down at South Norwood as this slow shutter speed image is a clear representation of the confusing state of mind that she is in. Although our other images our in black and white, we decided that we would use this in colour so people that don't know her as an artist can look at the and place her with the music video as she is wearing the same clothes. We used the same font as the digipak as we didn't want it to distract from the image behind it. We added at the bottom all the ways in which they can hear the song or follow us, and included a review so people could know how good the song is as well as the artist themselves. The name of the magazine is prominent in bold white letters as it stand out on the background image as people still need to know the name of the magazine for future references. 

Digipak Analysis

In my digipak I believe it has supported my music video as I have included shots that are similar within my current music video. From using inspiration from existing digipaks I have been able to create one that I believe look both professional and relates to the them of our video. Using the high quality camera, a Canon 700D we were able to focus on specific feature of her which highlights her different emotions. By using this high quality camera we were able to adjust the shutter speed to a low one of 0.25 and make the trail effect on the image shown in the last image, this adds the sense of disorientation and showing that she has multiple personalities but this was a clear reflection of the strobe lighting effect we have in our music video. As in the music video we say she has a variety of different emotions we have made this clear as in each image on the digipak she doesn't have the same facial expression, doing this has encouraged this idea of her not being the same throughout. By using Adobe Photoshop, we have used the magic wand tool to cut away any part of the image that we didn't like, for instance in the top left hand corner we cut away the majority of the photo to have a close up image as its the only one showing her being happy.

The colours were important to us as we needed it to be able to relate to the video and although we do not shot in black and white these colours connote loneliness and isolation the main theme to our music video and we believe our audience will be able to link these together. Most of the images our close-ups and long shots as these are used to give the brand to the artist but also to highlight the artist's identity. We chose to include the lyric sheet in our digipak as the audience/fans can sing-a-long with the singer and enjoy performing the song like she does. Lastly we have added our record label and barcode to make it look directly like an existing digipak. 



Before and After editing

Flat plans for acillary task

Our Digipak

Magazine Advert

Lyric Sheet

In these rough sketches I have show my audience how I will be composing my ancillary tasks together and it will give them the chance to tell me what needs to be improved and how I can do that is through there feedback. I have wrote small annotations around the side so I can remind myself of what I am doing and for the audience to visualise the finished product which I believe will be good when I start putting these on photoshop. 

 

Magazine Advert Analysis

Magazine advert from Shan3009

Digipak Draft

This is our rough cut for our digipak as you can see we haven't got our record label and haven't included enough tracks on the CD. So through feedback we received, we changed the type of font we used in order to make it more stand out a little more by making it bolder. The images received good feedback so we knew we had to keep them in as they related to our video the most. 

Social Media Update

Through using various social media website, I have been able to update my fans throughout the process of making my music video because I have been able to let them have a say in how our video is created. Through the use of Instagram I have been uploading snippets of filming to show the target audience the range of cameras we have been using but also they can see footage that we may not necessarily use, I believe that the updates on Instagram have been effective because my audience have been following the process with us, without just seeing rough cuts that we upload. We have gained a lot of feedback through our social media and I felt like we wouldn't have received this otherwise without going out ourselves and searching for the feedback. Instagram was also a great way as it allowed us to upload to other social media websites at one time as we could link our pages together, so we was also updating our Facebook and Twitter account at the same time.

We received more feedback from our Facebook page but they could be purely down to the fact that it is more popular, we allowed ourselves to upload the same clips and images from Instagram because we didn't want certain people in our target audience not being able to see the same as everyone else. By using quirky status we engaged our audience to want to see more which allowed for our sites to be updated regularly to always have our audience enticed with our music video. When realising snippets they would comment on what they did and didn't like which then allowed us to go back and change it or edited it in a particular way that we would feel was appropriate to fit what the target audience would like. We released a page from our storyboard and when our audience saw this they were able to have their first insight into our video, and we received feedback before we had even started filming. It was highly beneficial to use social media and constantly update because it allowed for us to use modern day technology to our advantage and it demonstrated that we could do as our audience wanted.