Evaluation 3: Part One

Question 3 from Shan3009

Evaluation 4

Question 4 updated from Shan3009

Magazine Advert analysis

Relating this to our digipak we wanted to have an image that could be identifiable with both our digipak and music video therefore we used another image we took from our studio day down at South Norwood as this slow shutter speed image is a clear representation of the confusing state of mind that she is in. Although our other images our in black and white, we decided that we would use this in colour so people that don't know her as an artist can look at the and place her with the music video as she is wearing the same clothes. We used the same font as the digipak as we didn't want it to distract from the image behind it. We added at the bottom all the ways in which they can hear the song or follow us, and included a review so people could know how good the song is as well as the artist themselves. The name of the magazine is prominent in bold white letters as it stand out on the background image as people still need to know the name of the magazine for future references. 

Digipak Analysis

In my digipak I believe it has supported my music video as I have included shots that are similar within my current music video. From using inspiration from existing digipaks I have been able to create one that I believe look both professional and relates to the them of our video. Using the high quality camera, a Canon 700D we were able to focus on specific feature of her which highlights her different emotions. By using this high quality camera we were able to adjust the shutter speed to a low one of 0.25 and make the trail effect on the image shown in the last image, this adds the sense of disorientation and showing that she has multiple personalities but this was a clear reflection of the strobe lighting effect we have in our music video. As in the music video we say she has a variety of different emotions we have made this clear as in each image on the digipak she doesn't have the same facial expression, doing this has encouraged this idea of her not being the same throughout. By using Adobe Photoshop, we have used the magic wand tool to cut away any part of the image that we didn't like, for instance in the top left hand corner we cut away the majority of the photo to have a close up image as its the only one showing her being happy.

The colours were important to us as we needed it to be able to relate to the video and although we do not shot in black and white these colours connote loneliness and isolation the main theme to our music video and we believe our audience will be able to link these together. Most of the images our close-ups and long shots as these are used to give the brand to the artist but also to highlight the artist's identity. We chose to include the lyric sheet in our digipak as the audience/fans can sing-a-long with the singer and enjoy performing the song like she does. Lastly we have added our record label and barcode to make it look directly like an existing digipak. 



Before and After editing

Flat plans for acillary task

Our Digipak

Magazine Advert

Lyric Sheet

In these rough sketches I have show my audience how I will be composing my ancillary tasks together and it will give them the chance to tell me what needs to be improved and how I can do that is through there feedback. I have wrote small annotations around the side so I can remind myself of what I am doing and for the audience to visualise the finished product which I believe will be good when I start putting these on photoshop. 

 

Magazine Advert Analysis

Magazine advert from Shan3009