Close ups: We use a range of these to promote the label and brand we are trying to create and this would be the effective way as they can see who she is and what I'm trying to represent to everyone.
Long shots: These shots are used so the audience can establish different costumes used and how this could show her different personalities and how she has performed for a long period of time.
Mid shots: These are mainly used for the lip syncing shots and to show her attitude at the beginning suggesting she is trying to act as if she is someone else.
High Angle: This is to show that the female character has power over the viewers and to show that she is in charge of what is happening in this video. Showing her from a superior angle allows for the audience to see a different side to the character.
Low Angle: These shots are used later on in the video and this is to show the demise in the character and her downfall as this symbolise innocence and vulnerability which we thought was evident through these shots.
Birdseye View: This is used to show the world around her and how it could impact on her life and it highlights that its voyeurism as the artist doesn't know that she is being watched from up high.
Point of View: We use this whiles the artist is looking in the mirror and this is to show that she is teaching/coaching herself to be a certain way, the shot is also used for us as the audience to see what she is seeing at how it could help us understand her as the character in this music video.
Pan: This camera technique is used to show the extreme close up of her lips and to show
the surrounding area around her.
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